Natia Gabashvili

Annotation

 With the development of transportation means and communication media, people have moved worldwide and communicated globally. The interaction and coexistence of people from many different backgrounds and ethnicities have turned our societies into multicultural ones. Our daily life, has increasingly become multinational and multicultural, producing multicultural individuals who belong to various discourse communities and affiliating and identifying with many different cultures and ways of communication. It would be interesting to rethink what cross-cultural communication is at such a time in relation to the function of the English language as a means of cross-cultural communication.

Nowadays, English fulfils the role that Latin had in the Middle Ages – it is a world language

or lingua franca, and as such, it is the main medium in intercultural communication.

However, the status of English is changing as the world is changing and becoming multicultural around us.

Cross – communication is a form of global communication. It is used to describe the wide range of communication problems that naturally appear within an organization made up of individuals from different religious, social, ethnic, and educational backgrounds. In this sense it seeks to understand how people from different countries and cultures act, communicate and perceive the world around them. Many people in intercultural business communication argue that culture determines how individuals encode messages, what mediums they choose for transmitting them, and the way messages are interpreted. Aside from language, intercultural communication focuses on social attributes, thought patterns, and the cultures of different groups of people. It also involves understanding the different cultures, languages and customs of people from other countries. Intercultural communication is also referred to as the base for international businesses.

Accordingly, this course will help students thoroughly acquire the language of specific purposes, i.e. business, media, economics, diplomacy, etc. They will study the origin of an English language and its dialects used worldwide, cultural and social life of people for whom this language is native. At the end of the course students will know fluent English and will have fundamental knowledge in its various specific fields.

 
 

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