On the second day, students formed working groups on social media platforms and began intensive collaboration through brainstorming and sketching activities. Research-based materials were processed and analyzed throughout the day.

The groups prepared presentations, Research Walls, and SWOT analyses. On December 3, all three groups presented their work.

Following the presentations, a discussion session was held during which participants reflected on identified challenges, the business issues faced by the company, and possible solutions to address these challenges.